Privacy Statement

Optima Cycles B.V. – Privacy Statement
Lovens Privacy Statement

Introduction
This privacy statement explains how personal data is collected and processed when using
the Lovens website. Lovens is a brand of Optima Cycles B.V.

Optima Cycles respects the privacy of customers, website visitors and business partners.
Personal data is processed carefully and in accordance with applicable data protection
legislation, including the General Data Protection Regulation (GDPR).

1. Controller
Optima Cycles B.V.
Beveland 2
1948 RA Beverwijk
The Netherlands

Website: www.lovensbikes.com

2. Personal data we process of Data Subject(s)

Depending on how communication takes place and whether you use the website, provide or
order products or services, we may process the following personal data, assuming that the
Data Subject is an adult or has consent from parent(s) or guardian:

• name and contact details such as email address and phone number
• address details
• communication with customers or dealers
• purchase or warranty related information
• information submitted via forms on the website
• website usage such as IP address, browser information and cookies
• marketing preferences where applicable

The Data Subject is never obliged to provide personal data. If the Data Subject refuses to
provide personal data, it is possible that the Controller cannot provide the Data Subject with
its products and/or services.

3. Purposes of processing
Personal data may be processed for the following purposes:
– processing orders and delivering products

• providing customer service and warranty support
• communication with dealers and customers
• handling disputes
• handling, management and invoicing of orders
• ensuring the security of IT systems
• improving our products, services and websites
• complying with legal obligations
• sending advertising and/or marketing communications when valid consent has been given

4. Legal basis for processing under the GDPR
Personal data is processed based on one of the following legal grounds:

• performance of a contract with the Data Subject
• compliance with legal obligations
• legitimate interest of the Controller, such as improving products and services of the
  Controller and IT management and IT security
• consent, for example for advertising and/or marketing communications

5. Marketing and advertisements
When consent has been given, personal data may be used for marketing and/or advertising
purposes, including targeted advertisements via external platforms such as advertising or
analytics tools.
Consent can be withdrawn at any time.

6. Sharing of personal data
Personal data may be shared with third parties when this is necessary for business
operations and in accordance with the purposes of this Privacy Statement, such as:

• companies belonging to the group of which the Controller is part or a department within
  the Controller
• IT and hosting providers
• website analytics providers
• marketing and advertising platforms
• logistics partners
• professional advisors or authorities when legally required

These parties process personal data only when necessary and in accordance with applicable
data protection legislation. Parties to whom personal data is provided are themselves
responsible for compliance with privacy legislation. The Controller is not responsible nor
liable for the processing of your personal data by these parties.

7. Cookies and website analysis
Our websites may use cookies or similar technologies to, among other things, improve
website functionality, analyse website usage and support marketing activities.

Where legally required, cookies are only placed after consent has been obtained.
More information about cookies can be found in the cookie policy on the website.

8. Retention period
Personal data is not retained longer than necessary for the purposes for which it was
collected, unless a longer retention period is legally required.

9. Data security
Appropriate technical and organisational measures are taken to protect personal data
against loss, misuse or unauthorised access.

10. Rights of data subjects
You have the right to:

• request access to your personal data
• have incorrect data corrected
• request deletion of your personal data
• object to certain processing
• withdraw previously given consent
• data portability

You also have the right to lodge a complaint with the Dutch Data Protection Authority.

11. Contact
If you have any questions about this privacy statement or the processing of personal data,
you can contact:

Optima Cycles B.V.
Beveland 2
1948 RA Beverwijk

The Netherlands
E-mail: privacy@optima-cycles.nl

12. Changes to this privacy statement
This privacy statement may be updated from time to time. The most recent version will
always be available on the website.

Last updated: March 2026